Brand new government advertising campaign
June 19, 2009 Leave a comment
Deliberately withholding information that affects your claim is stealing. That’s why we are targetting unclaimed benefit thieves!
We take benefit very seriously…
We’re closing in …
We’re determined to catch them …
We’ll get normally nice people to grass them up …
We’ll spend masses of public money on this …
Our adverts will make a significant contribution to Britain’s culture of hostility …
We never sleep …
We’ll hound them from pillar to post …
We’ll pursue them throughout the land - a land where no-one can survive on benefits alone …
We’ll find them for sure no mistake!
… and when finally we’ve tracked the gang down to their hideout at the Department of Work and Pensions, Caxton House, Tothill Street, London SW1H 9DA (it was our internet site wot gave us away guv!), handcuffed them, read them their rights, pinned them up against the wall with no hope of escape, got them to fill in a few benefit application forms and attend some completely useless and time-wasting classes just to see what it’s like, got them somehow (we haven’t worked this one out yet) to experience the kind of stigma that everyone who claims benefits is made to feel by society, a culture which the DWP helps to perpetuate through these kinds of ads and which is no doubt one major reason why a lot of people, particularly older people, don’t claim benefits even when they still very much need to take advantage of that right … maybe perhaps maybe then (if we talk to them very very nicely of course) they will agree to run unclaimed benefit adverts on television. No? That would inevitably weaken the impact of your current massive television and radio campaign against ‘benefit fraud’? People would think you were going soft on benefits? We’ve come to the wrong place anyway – you just enact the policies? Talk to my local MP about it, should I? But she’s just about to go to prison. Oh well, OK. Just thought I’d ask.
